Do you want to use one of the best strategies for building your online business that not only provides unbelievable results but is also completely free? If you said yes, then you must start using article marketing in your strategy for building your business. Writing articles as a way of building your online business is a fantastic strategy that has helped many people build very solid and successful online home based businesses, so if you want to do the same, you can.
Since all articles are not the same with respect to quality, I have outlined what I believe are three very important keys to writing articles that get you new leads and bring your business more money:
#1 - Solve your reader's problems with "how-to" articles
Approaching each article with a "how-to" vibe is a great way to get lots of readers who want to subscribe to your email list. People are usually looking online for solutions to their problems and ways to improve their lives, so by writing in a way that helps people and teaches them how to do things better you will be ensured success.
#2 - Identify the keywords your readers are using
There is a simple way to ensure that you use the right keywords to draw in the most readers, and this is by following the absolute basics of keyword research. Go find what people are typing into the search engines, compare that to how many sites are competing for those keywords, and then find words with a good balance. Use those keywords in the majority of your articles and you will be well on your way to dominating certain keywords with your articles.
#3 - Don't just tease, but inform
Too many articles make you think one thing with the title but actually contain zero information, just a bunch of fluff that is trying to sell you on something. This is a good way to lose customers and achieve zero success with your online business. Don't be afraid to give people a ton of good information because this will be the gateway to getting them as customers. Give people you best tips and tricks in your articles and you will see an instantaneous increase in your lead-generation.
